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Short Definition Featured Snippet

 

Short Definition Featured Snippet

Short Definition Featured snippet

A featured snippet answers a question directly after it has been entered into Google's search box. The content of the response is usually taken directly from a website. It is clear that this position, clearly visible, is very attractive. This is why featured snippets are particularly interesting when you want to optimize your content for search engines.

 

Featured snippets: detailed explanation

Nothing beats the top position on Google, right? When it comes to ranking, this wisdom isn't quite true. Because there are featured snippets, which correspond to position 0 at Google. In other words, featured snippets come before SERP, which occupies position 1, and expensive AdWords ads. It's clear that website maintainers are wondering how to rank 0 on Google.

 

By the way, featured snippets are often confused with rich snippets. But the two elements are different:

 

- We call rich snippet the short text which describes the content of a page and which is generally placed in the meta-description of a page. It consists of around 150 characters.

- A featured snippet provides the answer to the question "What is ...?" This answer may be a little longer. 40 to 50 words is ideal. A featured snippet only appears at the top of the results if the user typed a question directly into the search box and didn't just use the keyword.

 

How to get to position 0?

What responses have the characteristics that allow them to appear as a featured snippet? Google itself provides the answer in the Search Quality Assessment Guidelines. The appropriate answers must meet the following criteria: it must be a passage with accurate and complete information, which answers the question posed in one or two sentences and which can fit on the screen of a mobile phone.

Numbered lists or bulleted lists are popular as Google snippets. They are clearer than plain text and are particularly useful for giving instructions.

 

The trigger terms

You have a question? Ask Google. Just type the question in the search box and you will get an answer. This is particularly useful for the user who finds his answers directly in the list of results of Google. This feature eliminates the need to click to view the content of results pages. Featured snippets are not generated by Google itself, but borrowed from different sites. The choice of answers is based on keywords, which Google recognizes and which serve as triggers.

 

The trigger terms are part of the question. This is for example:

“How can I…”

“What the…?

“How?’Or' What…? "

 

Google relates these trigger words to terms that introduce a solution, such as:

"Use ..."

"Click on ..."

"Write ..."

 

When creating content for your own website, therefore, it is important to use these trigger words, along with terms that suggest a solution, and associate them with the keyword. Google then recognizes that these are questions and answers.

 

What criteria qualify the content for position 0?

The general SEO rules apply to featured snippets. Indeed, their content is often taken from sites that are already in the top five positions of Google. It is therefore useful to check the existing content (and possibly summarize or shorten it) to see if it is suitable in form and content for a question / answer system.

 

A few tips:

- When creating content, make sure it answers questions.

- If possible, use lists and tables.

- Enter the content that answers the question in a separate section.

- A text of 40 to 50 words is perfectly suited.

 

It is important to choose the formatting of the response: numbered list, bulleted list, tables. Thus, if the Internet user is looking for instructions (“How does it work? If the question asks the engine about characteristics (properties of an article, symptoms of a disease, for example), it is better to choose a bulleted list. For product or price comparisons, which are very popular with Internet users, the table form is essential.

 

SEO and featured snippets: curse or blessing?

Featured snippets don't just have positive SEO effects. When the user sees content that answers the question directly on the search results list, there is no more reason to visit the site. So featured snippets are traffic killers? Actually no. Because the visibility that a featured snippet gives to your site will in most cases lead to a significant increase in the click-through rate.

 

Two arguments show that qualifying content for a featured snippet has positive effects:

 

1. The Internet user's interest in a direct answer in position 0 is at least 10 times higher than an entry in the list of search results on page 1 of Google.

 

2. It is true that the number of clicks on the organic search result (if it is on page 1 on Google) is reduced. However, this phenomenon is offset by clicks on the featured snippet.

The answer contained in featured snippets is relatively short and summary. Often he has a photo, but of course it is not possible to provide all the information. Internet users who want to know more will click on the site link, which will increase traffic.

If you still want to prevent Google from using your own content for a featured snippet, you only need one line of code in the header, which works like a nofollow link:

 

meta name = "googlebot" content = "nosnippet"

 

In summary

Featured snippets are rightly a new trend in SEO. Although part of the answer is revealed, featured snippets generate a lot of traffic. As Google likes to use this increasingly popular language search system, the potential as a traffic booster is enormous. Anyone who occasionally creates content for his site in the form: "short question - quick answer", therefore practices future-oriented referencing.

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