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Definition of White paper

Definition of White paper

Definition of White paper: The white papers are distributed mainly on the Internet. They are documents that provide users with factual data and information about a product, process or study.


What is a white paper? Detailed definition:

White papers are documents, primarily developed by companies to provide technical information, factual data, and research, performance, or process results. Their aim is to inform readers quickly and accurately, by presenting well-argued theories and concepts. They are written in a formal style. The volume of a white paper is usually limited to a few pages. The most frequently developed content is as follows:

 Definition of White paper

• Tutorials

• Practical cases / case study

• Information and key figures

• Description of process

• Thesis proven or refuted

• Study results

• Predictions and hypotheses


White paper target

White papers are used for informational purposes, but also to meet public relations purposes. Their vocation is both to explain a (new) fact, the manufacture or launch of a product or even a given process. They serve both to inform readers and to persuade customers. On the other hand, the high added value content provided by white papers helps companies to position themselves as experts in a specific field. Not only does this content increase the notoriety of its author, by being widely distributed on the web, but it can also convince the reader of the know-how and transparency of a company, while providing them with new leads.

Language, content and form

White papers are preferably used in the field of B2B communication. This means that readers of white papers are often experts or people with in-depth knowledge of the subject at hand. White papers are therefore written in a scientific and supported style, which tends to demonstrate a high level of competence. Typically, white papers are available for download in PDF format.

White papers should only exceed a certain length if this is justified by the content being addressed. Since they are intended to provide a quick and clear overview on a complex issue, white papers are usually two to 15 pages long. Because of their purpose, the information given must be as clear as it is concise. Stylistically, advertising phrases and marketing language don't fit into a white paper. Nevertheless, the latter are suitable for the detailed and argued description of the advantages of a given product or process. The content of a white paper can be strategically designed to more easily convince readers of the merits of a product.



The construction of a white paper can follow this pattern:

• Title, cover page, etc.

• Summary of content

• Problem / thesis aimed at being explained or refuted

• Explanation of the problem / presentation of the facts

• Solution to the problem (through the use of a product or service of the company) / proof or refutation of the thesis

• Conclusion

• Annex (description of the company, “about the author” and contact)



White papers are expert content dealing with a product, process, or technical or scientific advance. They are addressed to readers with professionalism and seriousness and assert themselves as a decision aid or a source of information, while ensuring the promotion of the company which is at the origin of it. Companies offer free downloads of white papers in PDF format in order to make their target audience aware of a given problem while demonstrating their expertise. White papers are therefore often used as part of a content marketing strategy. 

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