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You Can Apply Quickly and Easily 5 SEO Techniques

You Can Apply Quickly and Easily 5 SEO Techniques


 You Can Apply Quickly and Easily 5 SEO Techniques

To do successful SEO on the site you own, there are 2 important steps you need to take:

Identify those SEO techniques that really work and are to Google's liking.

Roll up your sleeves and get to work, making the most of all the resources you have, in order to apply those SEO techniques that you have learned, as best as possible, on your site.


But where do you find such SEO strategies that really bring results?

The internet is full of articles. One gives his opinion in a way. Another comes and contradicts him. A third claims that each of the first two is right in his own way… and in the end you don't know who to believe.

And if a 4th comes and tells you that you should rather quit your job because SEO doesn't work anymore and it would be better to put money in advertising on Google Adwords and Facebook Ads … you are already in the fog and you don't know where to get it.

 

Where do you put the fact that… if you play with fire you can burn yourself.

Browsing the internet, you will find all sorts of tips on black hat SEO or black hat techniques, which catch your eye, promising to bring you visible results quickly.

But is it worth the risk? If Google catches you, all your efforts to optimize your site's SEO are lost. Your site, as a reward, will take a "slap" of all beauty and will be thrown so low in Google searches that any effort you make to jump from the ground would be meaningless.

So today I'm going to ease the work you have to do. You don't have to browse the entire internet and read all the SEO tips, strategies and techniques you find and then do your best to extract the smartest solutions from there.

I spent 6 hours of my time sorting and assembling in this article some of the strategies that I, from my experience as an SEO specialist, found to work.

 

What do you have to do?

Simple.

 

Read the techniques below. Choose the one that you find the easiest and fastest to implement and get to work.

 

5 SEO techniques with immediate applicability

1. Update and republish older blog posts

I used this SEO optimization technique with great success on one of my oldest articles.

This is an article that I first published in 2014. Until 2017, when I updated the article and republished it with a more recent date, I did not know who was successful with this article. It was simply one of dozens of other articles I wrote on blogging. That's all.

Browsing through the statistics I saved from my Google Webmaster Tools account, I found a ranking statistic by one of the main keywords targeted in this article: how to make a blog .

As you can see, in this list that I downloaded in May 2016, in the last 90 days, my article, ranked 7-8 in the Google rankings, had received only 23 clicks (ie 23 free visits to the site, coming from Google).

Another statistic that I found saved in the computer, shows me that in May 2016 I received only 3 clicks in May 2016 and 7 clicks in June 2016.

 

Conclusion: my article did not go well. So, at the beginning of 2017, I said it was time to do a "makeover". The article had potential, so I thought, "Why not?!"

 

Following the?

I rewrote and republished the article in early January 2017. I took the opportunity to introduce other keywords, which I thought would help me in SEO optimization of the article.

From about 700 words, as it was before, now, my article counts no more and no less than 3594 words.

 

And? What happened? You will say…

The statistics below speak for themselves:

I took this result from Google Webmaster Tools in May 2017 and it represents the clicks I received in the last 90 days, on this article, from the people who used the keyword "how to make a blog" in their searches on Google.

Not bad. Not bad at all you will say. My article was displayed in Google results on the first page, in the first or second position.

But now? As I write this article, I rank first on Google, as the undisputed leader, after the targeted key phrase.

 

Cute isn't it?

So, what are you waiting for? Use this SEO technique right now to improve your article's position on Google and attract more organic traffic.

 

2. Use Google Adwords ads to create compelling headlines and descriptions

Did you know that some sites pay big bucks every day to appear with their ads in front of potential customers?

Given that their money is at stake, they are directly interested in optimizing their ads as best they can, in order to maximize the conversion rate of visitors into customers.

So… why not take advantage of their experience to make people click on your article when it appears in Google results?!

  • Interesting, isn't it? Have you thought about that so far?
  • Let's see how this SEO optimization technique actually works…
  • Let's say that I would like to rank on the first page in Google after the key phrase “SEO techniques ".
  • If I wanted to apply this optimization strategy to my article

 

STEP 1: I would look first at the title and descriptions of paid ads on Google.

 

Step 2: I would try to create, with these ads in mind, some descriptions that will arouse the interest and curiosity of people interested in this topic to click.

Take a look at the last 2 articles that actually rank organically (unpaid) on Google.

Are you inspired by any of these previews, the desire to click and read the article???

 ARTICLE 1 - position 1 on Google

Title: New SEO techniques for 2016 - Crafton

Description: Seo represents a multitude of practices through which a website (eg: online store, website… New optimization techniques and SEO promotion   for 2016.

 

REMARKS

The article is clearly outdated. Now as I write this article we are in the fall of 2017. So a little more and 2017 is coming to an end and this article talks about SEO techniques for 2016.

So, instantly, the person who sees this result says to himself: this article is not relevant. As a result, the probability of her clicking and reading this article decreases dramatically.

The link of the article comes once again to confirm its seniority, through the presence of the year "2016".

And the description? It is automatically taken over by Google (a sign that this article has not been optimized for search engines) and consists of 2 sentences, the first sentence being only half full. The result: a description that does not honor position 1 in Google at all for this keyword.

 

ARTICLE 2 - position 2 on Google

Title: The most popular SEO techniques for promoting your business 

Description:  March 6 2016 - SEO is a constantly changing field, SEO optimization through the most popular seo techniques helps you get on the front page.

 

REMARKS

Same problem as the first result analyzed. Next to the description of the article is displayed the date of publication of the article; 1 and a half year old date.

So… the potential reader thinks like this: it's been a while since writing this article, so most likely, the SEO strategies that were popular in 2016 are no longer popular this year.

We live in an age where everything changes rapidly. And what worked a year ago, most likely doesn't work now…. As a result, the potential visitor does not click on the article, but chooses for reading, an article from another site, which has a more recent date.

 

In conclusion:

If I wanted to rank on the first page on Google after the keyword "seo techniques", the meta description of my article would sound something like this:

5 SEO techniques for optimizing your site, 100% practical and easy to implement. Apply them and watch your site rise on the first page of Google.

 

3. Write articles that focus on the reader and the benefits he wants to get

A very wise word that circulates in the field of marketing and sales, says something like this: no one cares who you are and what you know but rather how you can help him achieve his goal, or solve the problem he is facing.

 

So, the solution is to: write articles that focus on your reader.

  • Think about it:
  • What keeps your ideal reader awake at night?
  • What are the ideas that bother him?
  • What problems grinds him?
  • What goals does he desperately want to achieve?

Then, after you have made the portrait of your ideal reader, come and write articles that fit his desires and needs like a glove.

He will know that you really understand the problem he is facing and as a result, he will be much more open to your suggestions.

 

In conclusion:

Instead of writing a list of "Top 100 Diets That Help You Lose Weight", if you write an article entitled "The Wonder Diet That Helps People with Diabetes Lose Weight Easily";

Instead of "5 Tips for Any Student", if you write "5 Tips to help you pass any exam"

Your article will be perceived as MUCH MORE VALUABLE, because it was designed with a certain key audience in mind and shows, from the title, a clear benefit that people interested in this topic will have, reading that article.

 

4. Put links to relevant external sites

 

Why link to other sites?

Don't you have to keep your visitors as much as possible on your site, so that they can read as many of your articles as possible and make them loyal in this way?

Yes. And that is true. But don't forget that we are not in a jungle where everyone is on their own. Using the information we find on other sites we can make our articles better quality and more credible, thanks to the studies and statistics we cite.

And as is normal, when we inform ourselves from a source, it would be nice to put a link to that source, so that the interested person can find out even more details than we offered in the article so that he can easily access it. .

 

Here are the benefits of mentioning external links in your articles:

They increase your credibility. By mentioning other sources in your article, especially if your blog is just beginning, readers will see that your advice is not based on your beliefs and that's it, but market research or case studies. As a result, they will make the advice you give seem more credible, and this credibility contributes easily, with each piece of advice you give, to increasing your authority and positioning yourself as an expert in the field in the minds of your key audience.

Logically speaking, the articles you link to tend to be about the same topic as the one you addressed in the article. Therefore, the articles you link to reflect to some extent the subject of your article. Following this idea, Google notices these external links to which you refer in your article, notices the connection between the topics and considers your article even more relevant, and more useful to people interested in that topic. Following the? Position your article above in the search results. 🙂

Articles that link to other useful external resources tend to be better quality than articles that contain links to other articles on the same site. Sites that link to external resources are becoming in Google's eyes an extraordinary resource for people interested in the subject, and as a result, they are placed at the forefront of Google Search. And this idea is all the more credible as there is a study in the field , which shows that sites that have linked to other sites are positioned higher in the results that Google displays, than site those that do not put any link or only put links to other own sources.

Modern promotion techniques

In conclusion: put a link to 3 other relevant external resources in each article you publish and you will not be sorry.

 

5. Put internal backlinks to your articles that are on pages 2 and 3 in Google

There is not much difference between the situation where you are on page 2 or 3 in Google and the situation where you are on page 50 in Google.

 

Why do I say that?

Because, as a rule, few people go to the first page of results on Google, when they search for something using this search engine.

(Okay… it's not just for Google. In general, people on any other search engine type in the keyword… Bing, Yahoo, Youtube, etc. I usually click on one or more results displayed on the first page.)

So, as long as you're not on the front page, you're on the 2nd or 10th just as awful. You will see significant increases in traffic in your Google Analytics statistics when your article appears on the first page.

 

Now, let's get back to the trick I want to share with you.

Articles that rank according to certain keywords you want on the 2nd or 3rd page in Google, are more likely to jump to the first page in Google, compared to those on page 10, 15, 40 or more. Logical right?

So, what you can do is give them a little boost so that they jump on the front page. And to give this impetus, my advice is to take the following steps:

Identify using the Ahrefs site or another site with SEO tools those pages on your site that have the highest authority

From the displayed articles, choose the ones related to the topic of your article positioned on page 2 or 3 in Google

Enter the first 3 and put a link in those articles to your article that you want positioned above in searches


Conclusion

SEO is no longer what it once was. It is no longer enough to crowd the key terms in your article a lot of times and Google to put your article in front of you, in searches.

Now you need to keep your articles relevant, write not for search engines but rather for the people who do these searches, in the desire to better meet your answers to their needs and create a network on your site. Consisting of both internal links to their own pages and articles, but also external links, which contain relevant information for users.

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