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Tips and Tricks: Which Netlinking Strategy to Follow in 2019

Netlinking Strategy

Which Netlinking Strategy to Follow in 2019: Tips and Tricks

The landscape of search engine optimization and link building is constantly changing. Today, it is more than ever necessary to understand the importance of link building.


Google's Andrey Lippatsev recently revealed that link, content, and UX were the top three ranking factors in the Google search algorithm. It is essential to implement high quality campaigns if you want to be visible on the web.

Today I welcome Franck Pouillet, from the Oscar SEO agency, who will explore some of the link building strategies that will give you a head start against your competition.


What is link building?

The process of securing links from external websites to a page on your site is generally referred to as link building. A link, also called a hyperlink, is a reference to data that allows users to navigate between different pages on the Internet. By analyzing the links, search engines discover the link between the pages. In the vast metropolis of the web, links are the streets crawled by search engines.


link building

Search engines use complex algorithms to analyze links and rank them based on popularity, credibility, and some other factors. Thus, the more credible the pages of links to your site, the more likely it is to rank higher in the search engines.

There are many techniques and strategies used for bond building, each with its own level of difficulty. The creation of links is an integral part of the services of a netlinking agency . Most SEOs spend the majority of their time trying to build quality links that can drive traffic to their website.


How to improve the ranking of your website?

Below are the strategies to follow if you want to improve your website ranking.


Write quality content

If you're thinking about bonding, you're probably already blogging, social media posts, and videos. You have to ask yourself if the content you are creating is link-worthy.

Create useful content that brings value to visitors. If you create content just to keep up with your schedule, you're not bringing anything new to your targets. As a result, no one will link to your post which will lower its ranking in search engines.


Write a guest blogging post 

Writing a post as a guest is an effective way to garner backlinks. In this regard, I would like to thank S├ębastien for publishing this article.

Be aware that many websites allow you to write an article on their blog that may include a backlink to a page on your site. Accessing these websites and writing a topic post to them is also an effective way to grab the attention of website visitors, thereby expanding the reach of your audience.

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You don't need to burn yourself out writing blog posts every day. According to a survey, more than 60% of companies write only 1 to 5 messages per month.


Your content should be supplemented with links to reports and case studies.

Personal opinion can be useful to the public, but if you want to become a credible, reliable source and get lots of backlinks, you need to include facts and statistics in your content. This is why the most shareable content includes research papers, case studies, and journals. 

Equally important is writing content from a different perspective than your competition. Internet users are constantly looking for new documents on important topics.

All relevant data in your research should be linked appropriately, which will make you a reliable source of information in your niche.


Get backlinks through infographics.

Get backlinks

The information explosion has considerably diminished the attention of Internet users. As a result, it became more difficult to attract them to a dense article with too much content to read.

So a best practice is to include visuals in your content, because our brains process visual information much faster than text - 60,000 times faster to be precise.

Different people enter information at different rates and in different forms; your business message should be presented in all its forms, so that it can grab the attention of a wider audience.

netlinking backlinking

Monitor and keep your backlinks

Sometimes a webmaster can misspell your link, or the location of your page can change, resulting in a broken link to your website. When this happens, the back link returns a 404 error.

Another problem is likely to occur when a site is relaunched or migrated to another domain. In either case, the backlinks should be redirected to another page.

There are various link search tools (eg ahrefs or Majestic) to help you find broken links on your site that point to a non-existent page. You need to grab those pages or redirect the links to an existing page.


Analyze the netlinking of your competitors

Another strategy for ranking your keywords of choice higher is to analyze your competitor's links and use them as a template.

You need to evaluate the links, which ones are linked to them, and why are they linked? Analyze their work and try to understand what sets it apart. You must add these sites to your publishing targets.

Also, research the keywords and phrases that your competitors have used in their blog posts. It's a smart way to steal your competition's links.


netlinking Strategy

Comment on relevant blogs

If you selectively choose which blogs you choose to comment on and if your comments add value to the post, you can generate significant traffic with this method.

Adding value is your main goal. You're not just trying to post your link, you're looking to bond with the blogger and present yourself as a thoughtful and smart contributor to the topic.

To make the best impression possible, choose a point of the article to be treated. Share your thoughts in a sentence or two and work your link back organically.



Building high quality links is an integral part of any effective SEO strategy. Earning quality backlinks can be difficult at times, but you can easily find link building opportunities using the right resources and methods.

So, keep track of your website's backlinks, using tools like Monitor Backlinks, Ahrefs or Majestic. By following these tips and developing link building strategies, you have everything you need to boost your visibility and organic traffic.

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