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Definition of White paper

Definition of White paper


Definition of White paper: The white papers are distributed mainly on the Internet. They are documents that provide users with factual data and information about a product, process or study.

 

What is a white paper? Detailed definition:

White papers are documents, primarily developed by companies to provide technical information, factual data, and research, performance, or process results. Their aim is to inform readers quickly and accurately, by presenting well-argued theories and concepts. They are written in a formal style. The volume of a white paper is usually limited to a few pages. The most frequently developed content is as follows:

 Definition of White paper

• Tutorials

• Practical cases / case study

• Information and key figures

• Description of process

• Thesis proven or refuted

• Study results

• Predictions and hypotheses

 

White paper target

White papers are used for informational purposes, but also to meet public relations purposes. Their vocation is both to explain a (new) fact, the manufacture or launch of a product or even a given process. They serve both to inform readers and to persuade customers. On the other hand, the high added value content provided by white papers helps companies to position themselves as experts in a specific field. Not only does this content increase the notoriety of its author, by being widely distributed on the web, but it can also convince the reader of the know-how and transparency of a company, while providing them with new leads.


Language, content and form

White papers are preferably used in the field of B2B communication. This means that readers of white papers are often experts or people with in-depth knowledge of the subject at hand. White papers are therefore written in a scientific and supported style, which tends to demonstrate a high level of competence. Typically, white papers are available for download in PDF format.

White papers should only exceed a certain length if this is justified by the content being addressed. Since they are intended to provide a quick and clear overview on a complex issue, white papers are usually two to 15 pages long. Because of their purpose, the information given must be as clear as it is concise. Stylistically, advertising phrases and marketing language don't fit into a white paper. Nevertheless, the latter are suitable for the detailed and argued description of the advantages of a given product or process. The content of a white paper can be strategically designed to more easily convince readers of the merits of a product.

 

Construction

The construction of a white paper can follow this pattern:

• Title, cover page, etc.

• Summary of content

• Problem / thesis aimed at being explained or refuted

• Explanation of the problem / presentation of the facts

• Solution to the problem (through the use of a product or service of the company) / proof or refutation of the thesis

• Conclusion

• Annex (description of the company, “about the author” and contact)

 

Conclusion

White papers are expert content dealing with a product, process, or technical or scientific advance. They are addressed to readers with professionalism and seriousness and assert themselves as a decision aid or a source of information, while ensuring the promotion of the company which is at the origin of it. Companies offer free downloads of white papers in PDF format in order to make their target audience aware of a given problem while demonstrating their expertise. White papers are therefore often used as part of a content marketing strategy. 

Short Definition Featured Snippet

 

Short Definition Featured Snippet

Short Definition Featured snippet

A featured snippet answers a question directly after it has been entered into Google's search box. The content of the response is usually taken directly from a website. It is clear that this position, clearly visible, is very attractive. This is why featured snippets are particularly interesting when you want to optimize your content for search engines.

 

Featured snippets: detailed explanation

Nothing beats the top position on Google, right? When it comes to ranking, this wisdom isn't quite true. Because there are featured snippets, which correspond to position 0 at Google. In other words, featured snippets come before SERP, which occupies position 1, and expensive AdWords ads. It's clear that website maintainers are wondering how to rank 0 on Google.

 

By the way, featured snippets are often confused with rich snippets. But the two elements are different:

 

- We call rich snippet the short text which describes the content of a page and which is generally placed in the meta-description of a page. It consists of around 150 characters.

- A featured snippet provides the answer to the question "What is ...?" This answer may be a little longer. 40 to 50 words is ideal. A featured snippet only appears at the top of the results if the user typed a question directly into the search box and didn't just use the keyword.

 

How to get to position 0?

What responses have the characteristics that allow them to appear as a featured snippet? Google itself provides the answer in the Search Quality Assessment Guidelines. The appropriate answers must meet the following criteria: it must be a passage with accurate and complete information, which answers the question posed in one or two sentences and which can fit on the screen of a mobile phone.

Numbered lists or bulleted lists are popular as Google snippets. They are clearer than plain text and are particularly useful for giving instructions.

 

The trigger terms

You have a question? Ask Google. Just type the question in the search box and you will get an answer. This is particularly useful for the user who finds his answers directly in the list of results of Google. This feature eliminates the need to click to view the content of results pages. Featured snippets are not generated by Google itself, but borrowed from different sites. The choice of answers is based on keywords, which Google recognizes and which serve as triggers.

 

The trigger terms are part of the question. This is for example:

“How can I…”

“What the…?

“How?’Or' What…? "

 

Google relates these trigger words to terms that introduce a solution, such as:

"Use ..."

"Click on ..."

"Write ..."

 

When creating content for your own website, therefore, it is important to use these trigger words, along with terms that suggest a solution, and associate them with the keyword. Google then recognizes that these are questions and answers.

 

What criteria qualify the content for position 0?

The general SEO rules apply to featured snippets. Indeed, their content is often taken from sites that are already in the top five positions of Google. It is therefore useful to check the existing content (and possibly summarize or shorten it) to see if it is suitable in form and content for a question / answer system.

 

A few tips:

- When creating content, make sure it answers questions.

- If possible, use lists and tables.

- Enter the content that answers the question in a separate section.

- A text of 40 to 50 words is perfectly suited.

 

It is important to choose the formatting of the response: numbered list, bulleted list, tables. Thus, if the Internet user is looking for instructions (“How does it work? If the question asks the engine about characteristics (properties of an article, symptoms of a disease, for example), it is better to choose a bulleted list. For product or price comparisons, which are very popular with Internet users, the table form is essential.

 

SEO and featured snippets: curse or blessing?

Featured snippets don't just have positive SEO effects. When the user sees content that answers the question directly on the search results list, there is no more reason to visit the site. So featured snippets are traffic killers? Actually no. Because the visibility that a featured snippet gives to your site will in most cases lead to a significant increase in the click-through rate.

 

Two arguments show that qualifying content for a featured snippet has positive effects:

 

1. The Internet user's interest in a direct answer in position 0 is at least 10 times higher than an entry in the list of search results on page 1 of Google.

 

2. It is true that the number of clicks on the organic search result (if it is on page 1 on Google) is reduced. However, this phenomenon is offset by clicks on the featured snippet.

The answer contained in featured snippets is relatively short and summary. Often he has a photo, but of course it is not possible to provide all the information. Internet users who want to know more will click on the site link, which will increase traffic.

If you still want to prevent Google from using your own content for a featured snippet, you only need one line of code in the header, which works like a nofollow link:

 

meta name = "googlebot" content = "nosnippet"

 

In summary

Featured snippets are rightly a new trend in SEO. Although part of the answer is revealed, featured snippets generate a lot of traffic. As Google likes to use this increasingly popular language search system, the potential as a traffic booster is enormous. Anyone who occasionally creates content for his site in the form: "short question - quick answer", therefore practices future-oriented referencing.

Definition of Guerilla Marketing

 

Definition of Guerilla Marketing

Guerilla Marketing: Brief Definition

Guerilla Marketing is an innovative communication strategy whose principle of action is based on the effect of surprise. The tactics employed often use, particularly attractive, creative ideas; at the same time, advertisers are trying to communicate their messages through unconventional Marketing tools. As a result, Guerilla Marketing typically requires only a modest budget to achieve maximum impact.

 

What is Guerilla Marketing? Detailed definition

The term "Guerilla Marketing" was coined by American marketing specialist Jay Conrad Levinson in the 1980s. It is a borrowing from military vocabulary. “Guerrilla” strategies refer to a kind of warfare designed to weaken a targeted enemy by deploying unconventional techniques. Guerilla Marketing therefore aims to obtain a competitive advantage, through the use of atypical marketing strategies.

Definition of Guerilla Marketing

Guerilla Marketing is considered unconventional because it renounces traditional advertising strategies in favor of unorthodox approaches, the latter being particularly associated with direct and personal contacts obtained through non-media communications.

 

During a Guerilla Marketing campaign, advertising is deliberately placed on objects and in places where consumers do not expect to find it at all. Thus, the opportunities offered by this type of advertising are almost endless, ranging from advertising on everyday objects such as coasters, escalators or public facilities, to “street marketing” actions, such as than “flash-mob” events. These innovative forms of advertising work on an emotional level as they cause the targeted people to laugh or surprise.

Guerilla Marketing can have many different goals, but it is typically used to launch a brand or product, or to strengthen a company's branding.

In the past, Guerilla Marketing has often been used to promote new film productions and is also a common method of sports advertising. Since its offbeat approach attracts a high level of attention and can be effective even on a small budget, experts recommend using Guerilla Marketing to promote big brands, but also small and medium businesses, as well as for independent contractors.

 

Guerilla Marketing Tools

Guerilla Marketing tools are organized around different categories, but in practice the distinctions are more blurred. One generally distinguishes the ambient Marketing, the Marketing ambush, the emotional Marketing and Viral Marketing .

 

Ambient Marketing

The ambient marketing relies on deploying surprising advertising campaigns, affecting consumers in their everyday environment and normal. This method includes, among other things, the deployment of unusual advertising formats outdoors, in public spaces. Thus, Ambient Marketing includes innovative advertising campaigns in airports, buses and trains, or in restaurants. In such places, advertising can be, for example, positioned on coasters, postcards… or even the toilet seats in pubs and bars!

 

Marketing in ambush

The Marketing ambush, also known as imitation of Marketing, is to use the attention surrounding a topic or event for advertising purposes, to highlight a brand. This technique is frequently used in conjunction with large-scale events to achieve beneficial image transfer that can benefit the brand.

Ambush Marketing is understandably controversial, as this type of advertising relies primarily on an opportunistic association with a given event.

 

Emotional Marketing

The emotional Marketing also involves her unusual actions or dramatic demonstrations, conducted mostly on a point of sale. Emotional Marketing therefore functions as a promoter or a multiplier. Examples of Emotional Marketing operations include surprise fashion shows or flash mobs in pedestrian areas.

 

Viral Marketing

The Viral Marketing is also associated with Guerilla Marketing, insofar as it nourishes the objective to quickly obtain the greatest possible attention of a target group.

Viral Marketing aims to spread content virally, to reach a population of consumers through personal advice, word of mouth or online sharing, via social networks.

 

Examples of Guerilla Marketing campaigns

Many companies have used eye-catching Guerilla Marketing campaigns to draw attention to their brands or products. Thus, the movie "King Kong" was promoted through a huge imprint on the beach at the time of its launch. The mysterious disappearance of students in a Supernatural Wood was organized before the launch of the low budget film "The Blair Witch Project". And as another more distant example illustrates, the Mini brand has always devised new ways to engage with its audience through Guerilla Marketing.

 

Other examples of Guerilla Marketing

Colgate handed out some special popsicles to surprise them. When tasted, these ice creams revealed a wooden stick in the shape of a toothbrush, adorned with the Colgate brand logo.

The Beiersdorf group has placed blue double-textured sofas in its stores, displaying the logo of its Nivea brand: the upholstery has been designed to illustrate the difference between skin with cellulite and smooth skin.

 

McDonald's has turned a zebra crossing into a big fries.

Nike captured media attention by asking an 80-year-old runner wearing Nike gear to participate in an Adidas-sponsored marathon, with the goal of weakening the official sponsor's advertising impact.

To encourage customers to use rental cars as part of a rail strike, Sixt GDL car rental manager Claus Weselsky was quickly promoted to employee of the month by the group, which made it possible to its action to become an important topic of conversation.

 

Guerilla Marketing success factors

Beyond a truly creative idea, good planning and careful preparation determine the success of Guerilla Marketing campaigns. To reap laurels, it is also crucial to propose a “guerrilla” action adapted to the brand and the target group (“Brand Fit”). In addition, points of contact must be set up to enable consumers to react immediately to the planned action. For an optimal Guerilla Marketing campaign, it is recommended to put in place an action capable of engaging consumers and relayed in all media. In order to encourage the viral dissemination of the campaign, the target group should be approached to provide content on the Internet, for example by uploading photos to Pinterest.

 

Conclusion

Guerilla Marketing is a very creative advertising method that highlights products or brands using the element of surprise. Guerilla Marketing Different tools can be used such as ambient marketing, the emotional Marketing , the Marketing ambush and Viral Marketing.

 


The 7 Best Pocket Watches of 2021

  

Best Pocket Watches

The 7 best pocket watches of 2021 A timeless fashion accessory, the watch is suitable for both men and women. It adapts to various occasions, makes it possible to accessorize its outfit and modernize its style. However, it was at the end of the 19th century that the pocket watch established itself as an essential accessory for station masters. In carrying out their duties, they needed to keep an eye on the time in order to do their jobs as they should. Over the decades, the traditional watch has evolved, both in terms of design and functionality. There are many brands that are making a name for themselves in this busy industry. As time goes on and men's daily lives become more and more busy, keeping an eye on the weather and the clock has become necessary. But what type of watch should you choose according to your needs? What are the criteria to take into account? After a test of the different models, here we offer you a comparison of the best pocket watches on the market at the moment.

 

Pocket watch list of top 2021 products

 

What is a pocket watch?

Traditionally, a watch is used to tell the time to the nearest second. As the name suggests, a pocket watch normally fits in a pocket. There are models equipped with a chain, which hangs on the neck or on a belt . Usually, she doesn't have a bracelet. It is therefore not worn on the wrist like the modern versions. Even today, they have many followers.

 

Advantage and field of application

Originally, pocket watches were used by station masters who could not rely on the clock to perform their duties. In order for trains to be regular and on time, the small pocket clock was very useful.

Over time, the pocket watch has evolved a lot and has better additional functions. Several models are chronographs and can be used in the world of sport or catering.

 

What are the different types of pocket watches?

To date, there are different types of pocket watches on the market. In our comparison, we can classify them into five main categories.

 

Open space models

The Open space models are distinguished by their absence of cover. They can include several functions such as the stopwatch. Readability is very easy on this type of model.

 

Half-hunter models

Half-hunter pocket watches are protected by a cover with a hole. The window is protected, but it remains practical to tell the time by opening it.

 

Full hunter models

The full hunter watch is distinguished by its opaque cover. This one often sports decorations or engravings on the outside which embellish its design.

 

Double hunter models

Double hunter is a model that stands out from the others by the presence of covers on either side of the dial. It was made in this way to allow the user to read the time and admire the mechanism of the watch.

 

The double half-hunter models

There is yet another type of watch called a double half-hunter. It has a half-cover with a hole, handy for telling the time.

 

Example of product evaluation

Selected for their elegant design and remarkable finishes, the watches in this review are among the best of the moment.

 

Mudder 4331783156

Sober and elegant, Mudder 4331783156 deserves its place in our selection of the best pocket watch models. It displays impeccable finishes, and an ultra nice design. By its construction, this classic pocket watch perfectly combines originality and aesthetics. Its a clear hole in the middle of the dial makes it easy to see the movement of the hands. The vintage- looking design is ensured by the engravings on the front and back of the watch, as well as exquisite patterns.

With the 4.6cm / 1.8 inch case, this watch has a perfect size for easy carrying after testing. By making the comparison with the others, it seduces as well by its robust chain and the quality of the materials used in its manufacture. This sublime pocket watch perfectly mixes black with white details. Easy to use, this watch is supplied with a cleaning cloth, convenient for its maintenance.

 

Benefits

  • Sober and elegant design.
  • Very good quality materials.
  • Easy to use and maintain.
  • Supplied with accessories and a box for easy storage of the object.
  • Remarkable finishes.
  • Simple and convenient time setting.
  • Compact and easy to carry a watch.

 

Disadvantages

  • Analogue setting.

 

ManchDa HBH065EU

ManchDa HBH065EU is an antique design, mechanical pocket watch model that stands out among the best. It was made using very good quality metal, which gives it both strength and resistance. This watch displays animal motifs (dragon and Phoenix), as well as Roman numerals. All of these reminders of the ancient era are greatly appreciated by collectors. The shiny black case goes very well with the golden skeleton, for a guaranteed aesthetic effect.

Elegant and ultra-original, this very good quality watch goes very well with the vintage and classic look. Supplied with a strong and resistant box, this pocket watch keeps well. In addition, its cleaning cloth allows it to be well maintained according to our test. Sport an elegant and understated look with this metal watch with an antique design and exceptional finishes.

 

Benefits

  • Unique and original style.
  • Compact and convenient for transport.
  • Correct finishes.
  • Harmonious and sober colors.
  • Good quality of the watch.

 

Disadvantages

  • Manual winding.
  • Stops functioning when in contact with a magnet.

Mudder 4331783142

Pocket watch with a vintage design, Mudder 4331783142 is a quartz model made from stainless steel. Tests show that this material is renowned for its extreme resistance and strength.

It seduces with its clean finishes and pleasant patterns on the lid. To adopt an elegant, sober, chic style, while staying in the era of time, this watch would be perfectly suited.

 

Benefits

  • Nice and original design.
  • Very good quality materials.
  • Comes with better accessories.
  • Remarkable finishes.
  • Simple and convenient time setting.
  • Compact and easy to carry a watch.

 

Disadvantages

  • Manual winding.
  • Stops functioning when in contact with a magnet.

 

Hicarer Hicarer-Pocket Watch -01

Ultra elegant and sober pocket watch, Hicarer Hicarer-Pocket Watch -01 is a model that you will appreciate for its robustness and solidity. It was made from stainless steel, which is a material known for its good resistance.

This vintage gold-colored watch has a hole in the cover, for easy reading of the time. It has a removable chain that can be easily removed.

 

Benefits

  • Small size, easy to carry.
  • Simple design, for comfortable use.
  • Ultra elegant and chic design.

 

Disadvantages

  • Manual winding.

 

BestFire PW-SY-144

Crafted from strong and sturdy stainless steel, BestFire PW-SY-144 is a model that exudes charm and elegance.

According to our test, this model adapts perfectly to each of your clothing styles in addition to bringing class and originality. Thanks to its integrated 37.5 cm chain this pocket watch looks great.

 

Benefits

  • Easy time setting.
  • Sober and elegant design.
  • Supplied in a box for efficient storage.


Disadvantages

  • Heaviness of the watch.

Pros and cons as described in customer (reviews)

In order to help you make the best choice, we have scoured consumer comments to identify their positive and negative opinions. Here are the advantages and disadvantages noted by customers.

 

Benefits

  • The time is easily adjusted according to the opinion of consumers.
  • The sober and elegant design of some models appeals to customers.
  • Some models are supplied in a box for efficient storage.
  • Some watches are small in size, making it easy to transport.
  • Simple design for comfortable use.
  • The materials are of very good quality.
  • Some models are supplied with additional accessories.
  • The finishes are remarkable according to the opinion of the users.
  • Customers received their orders as described.
  • Good value for money.


Disadvantages

  • Some models are heavy.
  • Manual winding is tiring after testing customers.
  • Some models stop working when in contact with a magnet according to the opinion of some consumers.
  • No mark to open certain models with cover in the right direction.
  • The materials are not strong enough in the opinion of some customers.
  • Some models no longer work after first use.
  • The needle stops occasionally on some models.
  • Some products already come damaged according to the test of some customers.
  • The batteries of some products do not last long.
  • The readability of some watches is poor.

The criteria for buying a pocket watch

When you go to a store to buy a pocket watch, there are tons of models and brands to choose from. Each of them comes with features you might need on a daily basis. But before you dwell on the technical characteristics of the accessory you are looking for, it seems necessary to have a fixed opinion on the real reasons which motivate your choice. There are several criteria you should take into account when making a comparison.

 

Choose a vintage watch or one in the era of time

Pocket watches are one of the most collectable items. For inveterate investors   and collectors of these accessories, a pocket watch is only of value if the hands have been running for at least 75 years. This is called a vintage watch, even if some schools support the fact that a watch can only be labeled vintage if the model is no longer produced to date. Either way, a used watch that still has all of its parts after testing is more valuable than a model in poor condition. Before buying a vintage watch, it is important to make sure that the parts that constitute it are in good condition.

 

The operating system

You may not know it, but the choice of a pocket watch is also based on the comparison of the operating system that the latter incorporates. It is therefore important to make sure that the watch you have chosen embeds the system you want. Mechanical or quartz watch , the choice is between these two models. You should know that quartz watches are much more practical for everyday use. The batteries original can last up to two years. In addition, this type of watch generally exists in several models. Mechanical watches are unique in their design and feature a classic design. But their use is much more technical than the previous ones.

 

The condition of the watch and the quality of the parts

When purchasing a valuable item such as a watch, the condition of the parts is one of the main points to consider in your test. Indeed, it is in the dial that lies most of the value of a watch. However, you must examine the watch in detail, in order to detect scratches, imperfections and other manufacturing defects. Imperfections such as impacts, no matter how small, missing screws or a broken hinge, are easily recoverable defects. But major shocks or missing parts are faults that can be quite expensive to repair.

You need to be very vigilant and spot any flaws in the pocket watch you want to buy. In addition, special attention will allow you to detect that the pinions are indeed metal and not plastic, for better longevity of the object. The bezel must also be in good condition, as well as the parts that make up the watch.

 

The brand

Making a watch is quite a work of art. Each watchmaker uses a particular technique, which sometimes dates back centuries. Considering the manufacturing technique and the materials used, high-end watches will always be worth more and therefore have more value. Brands such as Rolex, Omega , IWC , Vacherin Constantin and Patek Philippe have taken decades to build a solid reputation. Besides the unchanging beauty of their creations, these watchmakers are known for the quality, robustness, resistance and solidity of their accessories.

 

Pocket watches alternatives

Very fashionable in the past, the pocket watch is back in fashion. Used to tell the time, it completes all outfits by bringing a maximum of elegance. As an alternative to the pocket watch you can try a wristwatch, functional and ultra practical.


Best Hair Clippers of 2021

Best Hair Clippers of 2021
 

Best hair clippers of 2021 Men go, on average once or twice a month to have their haircut maintained in a hairdressing salon. Considering the expense involved, you may have considered taking care of it yourself. For this, a good hair clipper is an essential accessory. Take a look at our comparison based on analyzing reviews and tests of the best mowers across different consumer portals to find the model that's right for you.

 

Hair clipper list of the best products 2021

 

What is a hair clipper?

It is simply a tool that is used to perform or maintain short haircuts and beards. They are mostly used in men's hair salons, but they are also commercially available for individuals.

Although there are several types, the most popular are electric powered mowers. Although they can be used for the maintenance of certain beards, they differ from beard trimmers by having a more powerful motor and a less thin cutting head in comparison, allowing them to cut large volumes with ease.

If they are particularly effective for short cuts, it is because they are composed of a wide blade that allows the hair to be cut evenly in a single pass over the scalp. To control the size of the cut, they have different combs that you can place on their blade. It is also used to make reliefs and to perform gradients.

 

How does a hair clipper work?

Although the way mowers work differs from the model and type of model, it is based on the same principles: two superimposed comb-shaped blades, made of stainless steel or ceramic, which are powered by a motor. Electric or by mechanical force, and shoes of different lengths to control the length of the cut.

 

Advantages & areas of application

Thanks to their mode of operation, hair clippers are very effective for short haircuts and their maintenance, allowing these operations to be carried out with great precision with very few movements.

 

This is why they are part of the essential accessories in a hairdressing salon.

 

However, if professional hairdressers remain the ones who use them the most, individuals also buy hair clippers to avoid the monthly visits to the hairdressing salon and the expenses that this entails.

 

They are also used in military barracks to carry out regulatory cuts to personnel.

 

What types of hair clippers are there?

Although we all think of a single precise object when talking about a hair clipper, there are actually several types:

 

Magnetic motor mower

Magnetic motor mowers are distinguished from others by a particularly powerful motor, which can reach 7,200 blade strokes per minute.

Thanks to the use of magnetic energy, they can, moreover, reach this power without consuming a lot of electricity. These mowers also work well in cold conditions and are suitable for maintaining long cuts thanks to their power.

However, these are not the most accurate models. They are widely used in home and semi-professional use, and are suitable for occasional use.

 

Swivel motor mower

Unlike models with a magnetic motor, mowers with a swivel motor, or pivot motor, do not aim for a very high speed of blade movement. However, they achieve a high cutting power thanks to the mechanism of the blades and the fineness of the latter.

They therefore allow more precise cuts than models with a magnetic motor, although they cannot handle high volumes of hair as easily. They are used by individuals and professionals.

 

Rotary motor mower

According to the reviews, these models are significantly more expensive, and are the best option for professionals, in their own opinion.

Rotary motors provide a balance between speed, power, durability and stability when cutting, opening up many possibilities for the cuts you can make using them.

 

Rotary motors are therefore used for the most high-end models of mowers, to offer the best possible quality.

 

Mechanical hair clipper

Models now rare, they work with the help of manual energy and do not contain an engine. In a sense, these tools are a hybrid between scissors and mowers.

Although they are therefore significantly slower than electric models, walk-behind mowers do not vibrate and make less noise, allowing for more precise cuts in too many difficulties.

 

Examples of product evaluations

Philips QC5115 / 15 Hair Clipper 3000 Series

The Philips QC5115 / 15 3000 Series has established itself as a benchmark for inexpensive household hair clippers. It is powerful and precise with its 11 length settings, is equipped with self-sharpening blades that stay sharp without maintenance, and is quiet and manoeuvrable.

Consumer reviews praise its lightness and ease of use, eliminating the need for several clogs, as well as the quality of its blade which avoids having to make several passes.

No wonder it occupies the first places of the comparisons! However, the Philips QC5115 / 15 3000 Series still has certain drawbacks such as inferior accessories and vibrations that are too intense for some, as well as operation on mains only. However, according to the general opinion of the testers, it offers good value for money.

 

Braun MGK5280 9-in-1 Trimmer

The Braun MGK5280 9-in-1 is sold as a trimmer for the maintenance of all your hair, from the hair to the ears and nose to the beard and the rest of the body.

It is based for this on a self-sensing motor, 13 length settings, wear-resistant blades and accessories for each part of the body.

If Internet users welcome in their opinions a pleasant cut, a fast charge, a good grip and good accessories, they denote a lack of spare blades for purchase, the absence of fine adjustment, and the impossibility of operate it while charging. The Braun MGK5280 9-in-1 is still an interesting multi-function trimmer, especially for beginners.

 

BaByliss for Men - E837E - 10 in 1 Multi-Purpose Trimmer

The BaByliss For Men E837E trimmer is also a multi-function trimmer for the maintenance of all your hair. Its main asset is the Wtech technology of its blades: a W-shaped geometry and sharpening using electrochemistry make them precision blades for a smooth cut.

 

It also contains various accessories and shaving heads as well as 6 precision positions to achieve all types of cuts. On the test and comparison sites, the BaByliss For Men E837E is described in the opinions of Internet users and in the reviews as being silent, pleasant to use, and enjoying good value for money for the various features it offers

 

However, it has been noted that several passes must be made to obtain a satisfactory cut and that the mower sometimes pulls on the hairs.

Frequent deficiencies and shortcomings - what should you watch out for when buying a hair clipper?

When looking for a mower to buy, there are some important criteria that you should evaluate in order not to be disappointed with the product. First of all, you must ensure that the engine is powerful enough.

Indeed, it is low power motors that cause the most frequent inconvenience when cutting, namely a trimmer which pulls the hairs instead of cutting them, or which does not manage to overcome thick or very thick hair. .

To avoid uneven cuts, you will also need to learn about the quality of the blades, and the vibrations of the mower caused by the engine.

Some mowers are also inaccurate in the sense that they do not offer enough variation in cut lengths. To avoid this, choose a model with interchangeable combs, different cutting length settings, or even a fine adjustment dial.

In addition, you will also need to inquire about the design of the model and the quality of its handling, because an unwieldy mower will prevent you from making precise cuts. Also remember to find out about the quality of the accessories supplied with your mower, and the autonomy of its battery if it contains one.


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Definition of White paper

Definition of White paper: The white papers are distributed mainly on the Internet. They are documents that provide users with factual data ...